Smart Guy Studios 

Role: Brand Designer

Project Overview:
Smart Guy Studios is a minority-owned artisan wood furniture business that combines traditional craftsmanship with contemporary design. My role as the Brand Designer involved creating a cohesive visual identity that resonates with the brand’s mission and values.

Key Contributions:

• Logo Design: Crafted a logo that embodies the elegance and precision of handcrafted wood furniture.
• Color Palette Selection: Developed a warm, inviting color palette that reflects the natural beauty of wood.
• Marketing Materials: Designed business cards, brochures, and product tags that maintain brand consistency.

Project Highlights:

• Elevated Brand Presence: The new branding significantly enhanced the company’s visibility in the market.
• Increased Customer Engagement: Improved branding and marketing materials led to a noticeable increase in customer interaction and engagement.