The Happy Raven

Role: Creative Strategist

Project Overview: The Happy Raven is Nebraska’s Best Craft Beer Bar, known for its diverse selection of beers. As the Creative Strategist, I was responsible for developing and executing comprehensive marketing strategies, including creating print materials, managing social media, and planning events to promote the bar and engage the community.

Key Contributions:

• Posters and Flyers: Designed eye-catching posters and flyers to promote events.
• Event Signage: Developed signage that enhanced the bar’s visual appeal.
• Promotional Materials: Produced promotional materials that effectively communicated event details.
• Social Media Management: Managed and curated content for social media profiles, creating engaging posts and running targeted ad campaigns.
• Event Planning and Promotion: Organized and promoted events such as beer tastings, tap takeovers, and live music performances.
• Community Engagement: Fostered relationships with local beer enthusiasts and participated in local events to increase brand awareness.
• Content Creation: Developed blog posts, newsletters, and other content to educate and inform customers about craft beer trends and bar updates.
• Analytics and Optimization: Monitored and analyzed the performance of marketing campaigns to refine strategies and improve engagement.

Project Highlights:

• Boosted Event Turnout: The engaging print materials and social media promotions helped increase event attendance.
• Strengthened Community Presence: Enhanced the bar’s reputation and community engagement through consistent and creative marketing efforts.
• Award Recognition: Contributed to The Happy Raven winning the title of best craft beer bar in the state for three consecutive years.
• Social Media Growth: Increased the bar’s social media following and engagement, fostering a strong online community.
• Successful Events: Organized and executed successful events that attracted large crowds and created memorable experiences for patrons.